According to the Head of the National Tourism Administration, Giorgi Chogovadze, hotels in Georgia will be awarded stars by internationally accredited organizations.
As Chogovadze said, hotels in Georgia will be able to appeal to the UNION STAR with an internationally accredited organization at the request of receiving the respective star. According to him, the procedure will not be obligatory and the issue of awarding star will depend only on hotel management.
“This will help them, but I suspect that the country will take any strict regulation in this regard, and this procedure is mandatory. UNION STAR is a company that offers stars in about 30 countries, accrediting hotels using different models”, said Chogovadze. According to the Head of the National Tourism Administration, the initiative will involve the private sector, where the willingness of hotels to participate will be observed. As Chogovadze mentioned, the detailed plan on pricing is not known at this time.
UNION STAR is a leading organization whose representatives have been in Georgia shortly before. “We reviewed their proposal and work specification. The development of modern technologies has changed how stars are awarded. When a user views listings on Booking.com or TripAdvisor, the stars reflect the assessment according to customers. Therefore, I think that in the future this issue will be further activated and specific reviews of customers will depend on the availability of certain services”, said Giorgi Chogovadze.