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Georgia: The World’s Co-Working Hub

Georgia: The World’s Co-Working Hub
Business News

While Georgia’s current liberal immigration framework may require some fixing, it is important that the policy debate surrounding this issue is conducted in a coolheaded, professional manner. It would be a mistake to throw the baby, Georgia’s appeal as a destination of choice for thousands of developers , out with the dirty bath water. Especially so, if this baby is sacrificed on the altar of racist sentiments harbored by certain groups within Georgian society.


About two weeks ago, on October 24, I got a LinkedIn message from Bastian Lauer:

I have read your article “Industrial Policy as a Driver of Homecoming”. I moved to Tbilisi in August this year and want to build a developer team for my US startup in Georgia. I am originally from Germany. I would love to connect and see how we can help each other in the future.

According to his LinkedIn profile: Bastian started to develop software when he was 14 years old. At 17, Bastian began working for a Fortune 200 company and gained the corporate project experience and leadership skills to someday become a startup founder. Bastian received a Masters from the Copenhagen Business School, and is an avid learner. He has lived in seven different countries and attended four well-known universities studying international business and entrepreneurship. Having run businesses and IT projects in a startup environment, Bastian is used to executing on a shoestring budget.

Intrigued, I agree to meet Bastian for dinner at Baan Thai. Bastian tells me about his upbringing in the modest environment of a small German town in the Upper Rhine; his relatively late fascination with computers; his progression through Germany’s dual education system and apprenticeship with F. Hoffmann-La Roche; the three years he studied and traveled the world as part of the highly competitive International Business and Globe Exchange Program offered by the Copenhagen Business School (CBS); and, of course, his startups.

What brought you to Georgia? – I ask him. I do not expect a short answer, but what I get far exceeds my expectations. Bastian hands me a two-page, systematic comparison of Georgia and other international locations.

According to Bastian’s analysis, Georgia is a freelancer and developer heaven, a premium location compared with most other options, such as the Philippines, where Bastian had spent the last two years, overseeing the offshoring of software development by his US startup.

What I learn from Bastian is that Georgia and the Philippines are strikingly different in their treatment of foreign workers and entrepreneurs.

The Philippines is very attractive for international startup companies because of its large, highly capable, relatively inexpensive and English-literate workforce. And, because it is so attractive, it can afford byzantine regulations that respond to populist demands for anti-immigration laws and serve the government’s development agenda.

The Philippines’ laws and regulations are designed to squeeze those foreign companies that choose, despite all the bureaucratic hurdles, to set up shop in the country. They are meant to make sure that foreign companies do not displace local producers; hire local labor; invest as much as possible in priority sectors and regions of the Philippines economy; earn as much hard currency as possible; and pay as much as possible in local taxes and various fees to local service providers.

Georgia does none of the above. While losing its own talent due to an unrelenting process of brain drain (to Russia, Europe and further west), Georgia welcomes foreigners, whoever they are, wherever they come from, and whatever they do.

The unique practice of gifting small bottles of wine to every foreign visitor entering the country was discontinued in 2013 or 2014, but Georgia remains open and liberal. It exerts no effort to filter investors and entrepreneurs, to force (or nudge) them to work in particular “priority sectors”, to operate in particular geographic locations, and to employ or partner with locals. Georgia does not even bother with taxing foreigners. It is very easy for a freelancer to operate under the Georgian authorities’ radar if one’s clients are outside the country.

Mirroring the boom in expat freelancers/developers settling in Tbilisi, the capital’s real estate sector is beginning to see a boom of coworking space establishments. Fabrika’s Impact Hub was probably one of the first in this line of business, but many others can be found nowadays on the website, such as Generator 9.8, Terminal, Vere Loft, and UG Startup Factory.

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