The introduction of the tourism potential of the region, represented by the Adjara Tourism Group at the National Geographic Conference of Poland.
The conference, “National Geographic Traveler,” brought together international tourism agencies and organizations, TV-radio journalists, bloggers, and other people interested in tourism. Attendees were introduced to new tourist destinations.
Representatives from Adjara presented mountain and sea tourism locations and travel routes, and shared the rich cuisine and folklore of the region. Poland is one of the most interesting tourist markets for Adjara, where the region is advertised through various marketing and PR activities. National Geographic Traveler online has dedicated many interesting articles to the region over the last year.
“For Adjara and in general, the interest towards our country is great in Poland. Such conferences are an additional platform for us to bring Adjara’s tourism opportunities to the target audience, what we can offer and why you should travel to our country and region. National Geographic is very important for us and we are interested in continuing relevant activities in this regard. We are promoting contacts with National Geographic’s other offices to popularize our tourism opportunities. With regard to Poland, the number of international travelers in this region is growing. In the region and it has increased by 7,6% in nine months. I think that the planned and already implemented promotional activities in Poland will increase the interest from the country and the region,” said Sulkhan Ghlonti, chairman of the Tourism Department of Adjara.